Volvo’s presence also did not go unnoticed at Knokke this summer. Along the dike, Volvo set up an ephemeral installation with viewing spaces to showcase an exclusive selection of cars. Those interested were able to enjoy the large terrace with a breath-taking view of the beach.
The search for the location, the authorizations and administrative procedures as well as the covering of nearly 200 m² on the facade gables are to Pop Media’s credit. The media house also coordinated the production and construction of a 250 m² platform mounted 6 metres high to accommodate the installation of Volvo’s Viewer boxes.
The pop-up store maintained a terrace throughout the summer and also hosted some events for their customers.
Address: Zeedijk-Albertstrand 498, Knokke-Heist