Everyone knows the funny and exciting game of the Claw Machine…
Thanks to the collaboration with Pop Media, Orange will make hundreds of happy clients on the Meir with the biggest « Claw Machine » ever seen !
The giant « Claw Machine Billboard » has been installed right in the middle of the Meir, 1st shopping street of Flanders, in the heart of Antwerp. This December, a giant banner of 210m² overlooks the Orange pop-up store and Christmas activation.
The technical challenge behind this experiential activation is huge.
The whole device includes a gigantic hydraulic grapple system, a pulley block and a winch. The device, manipulated via a remote control, is hanging in front of the big banner of the Meir 51-57 and covers a surface of 18m by 7m. The entire device has been installed in only a few days with a team of 5 people which represented a huge technical challenge.
With the remote control, players can control the giant claw from left to right, from top to bottom to get the chance to grab a giant gift.
The lucky player succeeding in grabbing a christmas gift will discover a number on it to dial on a special display. At the end of the count down, projected on the big screen, the player will discover which gift Orange offers.
In total, more than 200 gifts can be won. The activation takes place every Saturday and Sunday until December the 30th with an audience of thousands of curious and amused christmas shoppers.