LOCAL VISIBILITY
The affluence in the main shopping streets of the belgian cities remains very busy. Empty retail spaces offer extra opportunities to transform physical storefront into media support.
Depending on the target group, the localization of the storefront will be primordial to catch the attention of the targeted consumers.
The experiential use of a storefront can turn passing trade into paying customers.
Pop Media provides a lot of possibilities, from static to dynamic & interactive solutions.
Essent – National OOH and activation campaign – November 2015
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Storefront as interactive media support
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Street marketing
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Online content generator
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Social media diffusion
Disney – Interactive storefront with augmented reality – Rue Neuve, Brussels
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Screen Integration
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Motion capture
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Social media diffusion