For the start of its new campaign « Find your magic » Axe opened a pop-up store in Brussels, Porte de Namur, at the Corner of Chaussée d’Ixelles and Toison d’Or.

This location answered perfectly to their needs and target : a large reach of shoppers, a young, mixed and cosmopolitan target. The location offered new and bright interior design with impacting outdoor visibility.

A perfect collaboration with Mindshare, Kinetic & Demonstr8 for Unilever.